Selling Utopia

for sale sign

We’ve been looking at journalist and social commentator Chris Hedges’ belief that secular and religious fundamentalists are out of touch with “sin that clings so closely” (Hebrews 12: 1), which explains why their utopian visions sour into dystopias. The same dynamic infects how they evangelize their utopias:  the pitch starts out hopeful and uplifting, but their missionary methods inevitably degenerate.

According to his website, high-tech superstar Guy Kawasaki “did not invent secular evangelism, but he popularized it.” Robert Katai has also made a career of brand evangelism. He describes what he does by quoting a seminal Bible passage re: Christian evangelism:

And He said to them,
“Go into all the world and preach the gospel to every creature.”

Mark 16:15

But it’s not just about getting out there and telling people, he says:

“For some people ‘evangelism marketing’ means a combination of jobs from marketing, social media, PR, customer service, sales, etc. Of course, they could be right, but the reality is that having a role of ‘evangelist’ doesn’t stop at 8-10-12 hours of work. We could instead say that ‘Evangelist’ is more than a job, it’s simply a lifestyle.”

I.e., you don’t peddle utopia, you own it, become it, make it your lifestyle, your world. As a new recruit, you take your cues from your beatified leader — the utopia’s original evangelist. And why wouldn’t you become an evangelist for the cause? Utopia is good news, so why not share it? Besides, neuro-psychological research says sharing good news is good for you. [1]

The pitch for both secular and religious utopia is remarkably the same. Here’s a distillation:

We’ve lost our way. Things used to be perfect, but right now they aren’t, and neither are we. Something happened to us. We fell. We lost our way. We were duped. We’re falling short, missing the mark.

BUT the good news is, we can get it back. We can reclaim and restore what we’ve lost. We need to stop doing what we’ve been doing and go back to our origins — where we came from, what we began with, the ideals we were divinely endowed with, what we were destined for before we lost our way and let THEM take it away from us.

None of us can do this alone. It takes commitment, loyalty, and faith. We need to believe, we need to band together, and we need to get to work. There is a way back, things can get better — like they used to be, like they were intended to be — and we can get there together.

And so it goes. Any of that sound familiar?

What the pitch doesn’t mention is that the path to restoring perfection is backed up by a human institution seeded with the flaws of human nature. To join the cause means to become part of a community of like-minded believers and a supportive leadership and social structure designed to keep members in step and on track. As an institution grows, leadership power and the mandate of conformity increase as individual self-efficacy decreases. The institution and its ideals sweep along, gathering momentum through the sheer weight and inertia of neuro-cultural evolution. The institution’s cultural icons become sacred as the individual becomes more subservient and duty-bound. Authority figures at first offer mostly the carrot — incentivize, encourage, reward — but increasingly use the stick as well — chastise, shame, punish. Zeal that’s out of touch with its own fallibility is a set up for a slide down moral failure, bureaucratic corruption, abuse and brutality, until war — terror, torturing, maiming, murdering — is part of the package and the transition into dystopia is complete.

These dynamics apply to any offered utopia, whether secular or religious, and to the institutions that support it, whether religious, political, national, or otherwise. None of that makes it into the evangelizing sales pitch. And despite encyclopedic historical evidence and first-hand eyewitness experience, we keep responding to evangelists’ utopian altar calls:

We are like sheep without a shepherd
We don’t know how to be alone
So we wander ’round this desert
And wind up following the wrong gods home
But the flock cries out for another
And they keep answering that bell
And one more starry-eyed messiah
Meets a violent farewell-.

The Eagles

Coming upWe talked about cultural conflict before. The ultimate cultural conflict is war. Now that the topic has come up again in the context of this examination of fundamentalism, we’ll look next at war as a cultural institution..

[1] See this article about sharing good grades, and this one, about sharing on social media.

Life in Paradise (You Don’t Want It)

commune family

It’s just another day in paradise 
As you stumble to your bed 
You’d give anything to silence 
Those voices ringing in your head 
You thought you could find happiness 
Just over that green hill 
You thought you would be satisfied 
But you never will- 

The Eagles

A couple posts back, we heard award-winning journalist and ex-war correspondence Chris Hedges say that,

“The utopian dream of a perfect society and a perfect human being, the idea that we are moving toward collective salvation, is one of the most dangerous legacies of the Christian faith and the Enlightenment.”

Belief in the perfectibility of human beings and human society, he says, turns religious zealots and rationalist diehards alike into fundamentalists — a mindset that spawns all kinds of evils. The problem isn’t that one believes in God but the other doesn’t, but that neither of them actually believes in sin:

“We have nothing to fear from those who do or do not believe in God; we have much to fear from those who do not believe in sin. The concept of sin is a stark acknowledgement that we can never be omnipotent, that we are bound and limited by human flaws and self-interest. The concept of sin is a check on the utopian dreams of a perfect world. It prevents us from believing in our own perfectibility or the illusion that the material advances of science and technology equal an intrinsic moral improvement in our species. To turn away from God is harmless. Saints have been trying to do it for centuries. To turn away from sin is catastrophic. Religious fundamentalists, who believe they know and can carry out the will of God, disregard their severe human limitations. They act as if they are free from sin. The secular utopians of the twenty-first century have also forgotten they are human. These two groups peddle absolutes. Those who do not see as they see, speak as they speak, and act as they act are worthy only of conversion or eradication.

“We discard the wisdom of sin at our peril. Sin reminds us that all human beings are flawed — though not equally flawed. Sin is the acceptance that there will never be  a final victory over evil, that the struggle for amorality is a battle that will always have to be fought. Studies in cognitive behavior illustrate the accuracy and wisdom of this Biblical concept. Human beings are frequently irrational. They are governed by unconscious forces, many of them self-destructive. This understanding of innate human corruptibility and human limitations, whether explained by the theologian Augustine or the psychoanalyst Sigmund Freud, has been humankind’s most potent check on utopian visions. It has forced human beings to accept their own myopia and irrationality, to acknowledge that no act, even one defined as moral or virtuous, is free from the taint of self-interest and corruption. We are bound by our animal nature.”

Hedges, I Don’t Believe in Atheists

“Sin” in this context is not a doctrinal concept, it’s an acceptance that human beliefs and institutions are all imperiled because… well, because they’re human:  we’re not perfect; our belief systems and the institutions aren’t either. Sin means our utopian visions blind us to our shadow side:

“James Luther Adams, my ethics professor at Harvard Divinity School, spoke of the “old triumvirate of tyrants of the human soul, the libido sciendi, the libido sentiendi, and the libido dominandi. [The lust of the mind, the lust of the flesh, and the lush for power.] Adams, who worked with the anti-Nazi church leader Dietrich Bonhoeffer in 1935 and 1936 in Germany, warned us that these lusts are universal and intractable. They lurk beneath the surface of the most refined cultures and civilizations. ‘We may call these tendencies by any name we wish,’ he said, ‘but we do not escape their destructive influence by a conspiracy of silence concerning them.’

“The belief that science or religion can eradicate these lusts leads to the worship of human potential and human power. These lusts are woven into our genetic map. We can ameliorate them, but they are always with us’ we will never ultimately defeat them. The attempt to deny the lusts within us empowers this triumvirate. They surface, unexamined and unheeded, to commit evil in the name of good. We are not saved by reason. We are not saved by religion. We are saved by turning away from projects that tempt us to become God, and by accepting our own contamination and the limitations of being human.”

Hedges, I Don’t Believe in Atheists

Sin explains why so communes and other “intentional communities” usually fail:  they begin with visions of utopia, but end up “reproduc[ing] many of the same tyrannies that people were trying to escape: egoism, power struggles, envy, mistrust and fear.” “Utopia, Inc.,”. Aeon Magazine (Feb. 28, 2017)

Sin also explains cognitive neuroscientist turned science writer Christian Jarrett’s “evidence-based … 10 dispiriting findings that reveal the darker and less impressive aspects of human nature.” The Bad News On Human Nature, In 10 Findings From Psychology,” Aeon Magazine (Dec. 5, 2018).

More coming up on the dangers of the perfection myth.

Dying To Win and the United States of Jihad

This week’s post is a digression from this blog’s main focus, but I stumbled across two books on terrorism and suicide bombing that expand on some of the themes we looked at last time, and decided to share them for anyone who wants to dig further. Both books are written by authors with impressive credentials, and are spaced a decade apart, which offers a useful comparison of what we knew then and what we know now. Next week we’ll return to our discussion of religious and secular fundamentalism and its dangerous roots in utopian visions.

Dyiing to WinDying to Win: The Strategic Logic of Suicide Terrorism, by Robert Pape (2006). This is from the book blurb:

“One of the world’s foremost authorities on the subject, Professor Pape has created the first comprehensive database of every suicide terrorist attack in the world from 1980 until today. With striking clarity and precision, Professor Pape uses this unprecedented research to debunk widely held misconceptions about the nature of suicide terrorism and provide a new lens that makes sense of the threat we face.

“FACT: Suicide terrorism is not primarily a product of Islamic fundamentalism.

“FACT: The world’s leading practitioners of suicide terrorism are the Tamil Tigers in Sri Lanka–a secular, Marxist-Leninist group drawn from Hindu families.

“FACT: Ninety-five percent of suicide terrorist attacks occur as part of coherent campaigns organized by large militant organizations with significant public support.

“FACT: Every suicide terrorist campaign has had a clear goal that is secular and political: to compel a modern democracy to withdraw military forces from the territory that the terrorists view as their homeland.

“In this wide-ranging analysis, Professor Pape offers the essential tools to forecast when some groups are likely to resort to suicide terrorism and when they are not. He also provides the first comprehensive demographic profile of modern suicide terrorist attackers. With data from more than 460 such attackers–including the names of 333–we now know that these individuals are not mainly poor, desperate criminals or uneducated religious fanatics but are often well-educated, middle-class political activists.

“More than simply advancing new theory and facts, these pages also answer key questions about the war on terror:

  • Are we safer now than we were before September 11?
  • Was the invasion of Iraq a good counterterrorist move?
  • Is al-Qaeda stronger now than it was before September 11?

“For both policy makers and the general public, Dying to Win transcends speculation with systematic scholarship, making it one of the most important political studies of recent time.”

The United States of JihadUnited States of Jihad: Investigating America’s Homegrown Terrorists, by Peter Bergen ( 2016). Again, from the book blurb:

“Since 9/11, more than three hundred Americans—born and raised in Minnesota, Alabama, New Jersey, and elsewhere—have been indicted or convicted of terrorism charges. Some have taken the fight abroad: an American was among those who planned the attacks in Mumbai, and more than eighty U.S. citizens have been charged with ISIS-related crimes. Others have acted on American soil, as with the attacks at Fort Hood, the Boston Marathon, and in San Bernardino. What motivates them, how are they trained, and what do we sacrifice in our efforts to track them?

“Paced like a detective story, United States of Jihad tells the entwined stories of the key actors on the American front. Among the perpetrators are Anwar al-Awlaki, the New Mexico-born radical cleric who became the first American citizen killed by a CIA drone and who mentored the Charlie Hebdo shooters; Samir Khan, whose Inspire webzine has rallied terrorists around the world, including the Tsarnaev brothers; and Omar Hammami, an Alabama native and hip hop fan who became a fixture in al Shabaab’s propaganda videos until fatally displeasing his superiors.

“Drawing on his extensive network of intelligence contacts, from the National Counterterrorism Center and the FBI to the NYPD, Peter Bergen also offers an inside look at the controversial tactics of the agencies tracking potential terrorists—from infiltrating mosques to massive surveillance; at the bias experienced by innocent observant Muslims at the hands of law enforcement; at the critics and defenders of U.S. policies on terrorism; and at how social media has revolutionized terrorism.

“Lucid and rigorously researched, United States of Jihad is an essential new analysis of the Americans who have embraced militant Islam both here and abroad.”

Next week we’ll be looking at the fatal flaw that turns utopian dreams into dystopian nightmares.