How Cultural Icons Saved the Super Bowl From Colin Kaepernick

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There were no players kneeling during the National Anthem at the Super Bowl this year. A super-sized iconic double team made sure of that. Here’s how.

First, you need to know that I like NFL football. It’s a standard in my household every fall. I got nothin’ against the game.

Just needed to say that….

As for the protests, they got squelched when a cultural icon was substituted for the issue under protest. The icon used was the American flag. Once the switch was made, the protests were over — to kneel was to desecrate one of the nation’s defining symbols — like the Hippies did in the 60’s.

flag burning

Football field-sized flags have been around awhile, especially since 9-11. By now their place in American culture is fully cemented — along with military honor guards, flyovers, and coaches wearing camo fatigues during the entire month of November, not just around Veteran’s Day.[1]

dallas-cowboys-american-flag

flyover

Remember that, for purposes of this blog, it’s ultimately not about football, flags, and flyovers. Here, we’re about cultural beliefs and institutions — how they’re created, and how they shape our perceptions and behavior. Here’s a quick summary of how that works[2]:

  • Culture is an inside job: it resides in neurological and biological wiring.
  • That wiring is shared from one individual to another by implicit agreements that yes, this is the way things are.
  • That shared wiring generates a shared belief system that promotes a common culture with its own characteristic view of reality and approach to life.
  • Through the principle of emergence, the culture takes on a life of its own — becomes a separate, dynamic entity, fully supported by its insitutions.
  • All of this satisfies the human need to get organized into groups for safety and identity, which in turn prevents life from being, as Thomas Hobbes said, ‘“solitary, poor, nasty, brutish, and short.”
  • Conformity to the cultural belief system promotes individual peace of mind and communal harmony.
  • Nonconformity creates conflict — internally in the brain, and externally in society.

When nonconformists like Kaepernick challenge cultural belief systems, the culture’s icons rise to their defence:

“Conflict between two groups, including war, may be defined as a battle between belief systems.

“Symbols emerge strongly in such conflicts: they may be revered objects as stones, writings, buildings, flags or badges; whatever they may be, they may symbolize the central core of belief system.

“When people become symbols, the real person may become obscured behind the projected symbolic image or person.” [3]

Belief systems at their highest level of development dehumanize and objectify conformists and nonconformists alike. They do so by turning the focus from the internal life of individuals to the external life of the culture, as maintained by its beliefs and institutions. Along the way, people and things become cultural  icons, which then become the issue, replacing the actual point of conflict. Thus Kaepernick became an iconic nonconformist, pitted against an ultimate cultural icon, the U.S. flag.

Cultural leaders in particular carry out this practice, since they are responsible for maintaining the culture’s iconography. As a result, the ultimate conflict is over who has the power to control cultural beliefs and institutions in the first place:

“[P]eople fight not because of differences in religion and other beliefs; they fight to control the opportunity to create external structures that fit with their internal structures, and to prevent others from filling their environment with structures and stimulation that conflict with their internal structures.”[4]

Say all you like about how it’s patriotic to protest, but that’s not going to fly in the face of entrenched cultural-neurology. Protest challenges status quo, and the alarm bells go off. Culture relies on conformity for its peace of mind. When it turns on the game, it wants football, not polarizing socio-political issues. The actual issues that gave rise to the Colin Kaepernick protests can persist if they like, just not on game days.

Of course, Colin Kaepernick wasn’t thinking about any of that when he took a knee. He was exercising his own social conscience during a period of disturbing and seemingly epidemic shootings and brutality of blacks by police officers. That was a big enough problem to tackle. But bring that issue to the NFL, which is a cultural icon in its own right, not to mention a multi-billion dollar growth industry,[5] and then have to face the double-team of the NFL and the Stars and Stripes?

He never had a chance. He picked way too big a fight.

[1] Armistice Day commemorated the end of World War I on November 11, 1918. President Dwight D. Eisenhower changed the name of the holiday from Armistice Day to Veterans Day in 1954.

[2] See the posts in this blog’s category “How Belief Creates Culture, and How Culture Creates Reality.”

[3] “What Are Belief Systems?” Usó-Doménech and J. Nescolarde-Selva, Department of Applied Mathematics. University of Alicante. Alicante. Spain.

[4] Yale Medical School professor of psychiatry Bruce E. Wexler, in his landmark book Brain and Culture:  Neurobiology, Ideology, and Social Change.

[5] According to this analysis, NFL annual revenues rose from $4.28 Billion in 2001 to $13.68 Billion in 2017.

“Be the Change You Want to See” — Why Change MUST Always Begin With Us

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In the beginning, somebody…

Told a story. Made something. Made something that made things. Drew a picture. Used their voice melodiously. Moved a certain way and did it again. Took something apart, put it back together, and built another thing like it. Watched how weather and sky and flora and fauna responded to the passage of time. Sprinkled dry leaves on meat and ate it. Drew a line in the sand and beat someone who crossed it. Traded this for that. Resolved a dispute. Helped a sick person feel better. Took something shiny from the earth or sea and wore it. Had an uncanny experience and explained it.

And then somebody else did, too — and then somebody else after that, and more somebodies after that, until the human race had organized itself into families, clans, tribes, city-states, and nations, each with its own take on life in this world. Millennia later a worldwide civilization had emerged, organized around trans-cultural institutions of law, economics, science, religion, industry, commerce, education, medicine, arts and entertainment….

And then you and I were born as new members of a highly-evolved human culture of innumerable, impossibly complex, interwoven layers.

From our first breaths we were integrated into site-specific cultural institutions that informed our beliefs about how the world works and our place in it. Those institutions weren’t external to us, they were embodied in us — microbes of meaning lodged in our neural pathways and physical biome. Our brains formed around the beliefs of our culture — our neurons drank them in, and our neural networks were wired up with the necessary assumptions, logic, and leaps of faith.

These cellular structure informed what it meant for us to be alive on the Earth, individually and in community. They shaped our observations and awareness, experiences and interpretations, tastes and sensibilities. They defined what is real and imaginary, set limits around what is true and false, acceptable and taboo. And then they reinforced the rightness of it all with feelings of place and belonging, usefulness and meaning. When that was done, our brains and bodies were overlaid with a foundation for status quo — the way things are, and are supposed to be.

All that happened in an astonishing surge of childhood development. Then came puberty, when our brain and body hormones blasted into overdrive, dredging up our genetic and environmental beginnings and parading them out for reexamination. We kept this and discarded that, activated these genes instead of those. (The process by which we do that is called epigenetics, and it explains why your kids aren’t like you.) We also tried on countercultural beliefs. welcoming some and rejecting others. From there, we entered adult life freshly realigned with a differentiated sense of self, us, and them.

From there, adult life mostly reinforces our cultural beginnings, although the nuisances and opportunities of change periodically require us to make and reaffirm shared agreements in our communities, professions, workplaces, teams, and other groups, each time reaffirming and refining our shared cultural foundations. In doing so, we sometimes flow with the changing times, and sometimes retrench with nostalgic fervor.

Where does all this biological, cognitive, and social development and maintenance happen? In the only place it possibly could:  in the hot wet darkness inside the human body’s largest organ —   our skin. Yes, there is a “real world” out there that we engage with, but the processing and storing of experience happen inside — encoded in our brains and bodies.

be the changeWhich is why individual and cultural change must always begin with us — literally inside of us, in our physical makeup — because that’s where our world and our experience of it are registered and maintained. Gandhi’s famous words are more than a catchy meme, they describe basic human reality:  if we want things to change, then we must be transformed. Think about it:  we have no belief, perception, experience, or concept of status quo that is not somehow registered in our brains and bodies, so where else could change happen? (Unless there’s something like a humanCloud where it can be uploaded and downloaded — but that’s another issue for another time.)

The implications of locating human experience in our physical selves are far-reaching and fascinating. We’ll be exploring them.

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