How Cultural Icons Saved the Super Bowl From Colin Kaepernick

colin k

There were no players kneeling during the National Anthem at the Super Bowl this year. A super-sized iconic double team made sure of that. Here’s how.

First, you need to know that I like NFL football. It’s a standard in my household every fall. I got nothin’ against the game.

Just needed to say that….

As for the protests, they got squelched when a cultural icon was substituted for the issue under protest. The icon used was the American flag. Once the switch was made, the protests were over — to kneel was to desecrate one of the nation’s defining symbols — like the Hippies did in the 60’s.

flag burning

Football field-sized flags have been around awhile, especially since 9-11. By now their place in American culture is fully cemented — along with military honor guards, flyovers, and coaches wearing camo fatigues during the entire month of November, not just around Veteran’s Day.[1]

dallas-cowboys-american-flag

flyover

Remember that, for purposes of this blog, it’s ultimately not about football, flags, and flyovers. Here, we’re about cultural beliefs and institutions — how they’re created, and how they shape our perceptions and behavior. Here’s a quick summary of how that works[2]:

  • Culture is an inside job: it resides in neurological and biological wiring.
  • That wiring is shared from one individual to another by implicit agreements that yes, this is the way things are.
  • That shared wiring generates a shared belief system that promotes a common culture with its own characteristic view of reality and approach to life.
  • Through the principle of emergence, the culture takes on a life of its own — becomes a separate, dynamic entity, fully supported by its insitutions.
  • All of this satisfies the human need to get organized into groups for safety and identity, which in turn prevents life from being, as Thomas Hobbes said, ‘“solitary, poor, nasty, brutish, and short.”
  • Conformity to the cultural belief system promotes individual peace of mind and communal harmony.
  • Nonconformity creates conflict — internally in the brain, and externally in society.

When nonconformists like Kaepernick challenge cultural belief systems, the culture’s icons rise to their defence:

“Conflict between two groups, including war, may be defined as a battle between belief systems.

“Symbols emerge strongly in such conflicts: they may be revered objects as stones, writings, buildings, flags or badges; whatever they may be, they may symbolize the central core of belief system.

“When people become symbols, the real person may become obscured behind the projected symbolic image or person.” [3]

Belief systems at their highest level of development dehumanize and objectify conformists and nonconformists alike. They do so by turning the focus from the internal life of individuals to the external life of the culture, as maintained by its beliefs and institutions. Along the way, people and things become cultural  icons, which then become the issue, replacing the actual point of conflict. Thus Kaepernick became an iconic nonconformist, pitted against an ultimate cultural icon, the U.S. flag.

Cultural leaders in particular carry out this practice, since they are responsible for maintaining the culture’s iconography. As a result, the ultimate conflict is over who has the power to control cultural beliefs and institutions in the first place:

“[P]eople fight not because of differences in religion and other beliefs; they fight to control the opportunity to create external structures that fit with their internal structures, and to prevent others from filling their environment with structures and stimulation that conflict with their internal structures.”[4]

Say all you like about how it’s patriotic to protest, but that’s not going to fly in the face of entrenched cultural-neurology. Protest challenges status quo, and the alarm bells go off. Culture relies on conformity for its peace of mind. When it turns on the game, it wants football, not polarizing socio-political issues. The actual issues that gave rise to the Colin Kaepernick protests can persist if they like, just not on game days.

Of course, Colin Kaepernick wasn’t thinking about any of that when he took a knee. He was exercising his own social conscience during a period of disturbing and seemingly epidemic shootings and brutality of blacks by police officers. That was a big enough problem to tackle. But bring that issue to the NFL, which is a cultural icon in its own right, not to mention a multi-billion dollar growth industry,[5] and then have to face the double-team of the NFL and the Stars and Stripes?

He never had a chance. He picked way too big a fight.

[1] Armistice Day commemorated the end of World War I on November 11, 1918. President Dwight D. Eisenhower changed the name of the holiday from Armistice Day to Veterans Day in 1954.

[2] See the posts in this blog’s category “How Belief Creates Culture, and How Culture Creates Reality.”

[3] “What Are Belief Systems?” Usó-Doménech and J. Nescolarde-Selva, Department of Applied Mathematics. University of Alicante. Alicante. Spain.

[4] Yale Medical School professor of psychiatry Bruce E. Wexler, in his landmark book Brain and Culture:  Neurobiology, Ideology, and Social Change.

[5] According to this analysis, NFL annual revenues rose from $4.28 Billion in 2001 to $13.68 Billion in 2017.

It’s An Inside Job

In Brain and Culture:  Neurobiology, Ideology, and Social Change, Yale Medical School professor of psychiatry Bruce E. Wexler declared that “concordance between internal structure and external reality is a fundamental human neurobiological imperative.” “Concordance” is peace of mind, which we all know is an inside job.

peace of mind

But the concordance Wexler is talking about is not the kind reserved for the enlightened few, it’s the kind that’s a brain health necessity. Our brains work unceasingly to maintain harmony between us and our surroundings, including our cultural setting. When internal and external are out of sync, the result is cognitive dissonance which, when left unresolved, leads to physical, mental, and social disease, distress and disorder. Neurological concordance is therefore a surviving and thriving skill, and can be traced to the corresponding part of the brain:

“Thanks to advances in imaging methods, especially functional MRI, researchers have recently identified key brain regions linked to cognitive dissonance. The area implicated most consistently is the posterior part of the medial frontal cortex (pMFC), known to play an important role in avoiding aversive outcomes, a powerful built-in survival instinct. In fMRI studies, when subjects lie to a peer despite knowing that lying is wrong—a task that puts their actions and beliefs in conflict—the pMFC lights up.”[1]

cognitive dissonance

The straightest  path to concordance is conformity. Nonconformity, on the other hand, generates both intracultural and intercultural neurological conflict. [2] This potential for conflict was the context for Wexler’s peace of mind declaration — let’s hear it again, the full quote this time:

“This book argues that differences in belief systems can themselves occasion intercultural violence, since concordance between internal structure and external reality is a fundamental human neurobiological imperative.” (Emphasis added.)

Peace of mind therefore requires the alignment of inner and outer belief systems. This article[3] defines the term:

“Belief systems are the stories we tell ourselves to define our personal sense of Reality. Every human being has a belief system that they utilize, and it is through this mechanism that we individually ‘make sense’ of the world around us.

 “The species Homo sapiens developed so-called belief systems. These are sets of beliefs reinforced by culture, theology, and experience and training as to how the world works cultural values, stereotypes, political viewpoints, etc.”

In order for personal (internal) and shared (external) belief systems to align, the culture’s members must share comparable neural pathways, consciousness, perceptions, sensory tastes, physiology, and the like.[4] When they do, the culture becomes recognizable in its members. Think of the Olympics’ opening ceremony parade of athletes:  the Yanks are obviously the Yanks — nobody else has quite their swashbuckling sense of derring-do. Or think of professional cultures — lawyers, accountants, engineers, physicians — meet one, and you can just tell. Or remember what it’s like to visit a foreign culture — it’s not just the signage but it’s… well, everything —  how people look, sound, act, their customs and values….

All of that is the result of biological, chemical, environmental, and other influences, all stored in individual brains and bodies. But how is cultural patterning transmitted from one individual to another? John R. Searle, Professor of Philosophy, University of California, Berkeley, wanted to know, and finding out led to his seminal book The Construction of Social Reality:

“This book is about a problem that has puzzled me for a long time:  there are portions of the real world, objective facts in the world that are only facts by human agreement. In a sense there are things that exist only because we believe them to exist. I am thinking about things like money, property, governments, and marriage.

“If everybody thinks that this sort of thing is money, and they use it as money and treat it as money, then it is money. If nobody ever thinks this sort of thing is money, then it is not money. And what goes for money goes for elections, private property, wars, voting, promises, marriages, buying and selling, political offices, and so on.”

“How can there be an objective world of money, property, marriage, governments, elections, football games, cocktail parties and law courts in a world that consists entirely of physical particles in fields of force, and in which some of these particles are organized into systems that are conscious biological beasts, such as ourselves?”

This article[5] provides this summary answer to Searle’s questions:

“Because mental states cannot be transferred physically, they must be transferred by being re-created in the mind of the receiving individual.

“[W]hat is transmitted is some state of mind that produces behavior.

“[The transmitted state of mind includes] a myriad of… beliefs, values, desires, definitions, attitudes, and emotional states such as fear, regret, or pride.”

Vastly simplified, the process of enculturation looks like this:

  • New members enter via an entry point such as birth, naturalization, initiation, etc.
  • They observe the culture’s members thinking and behaving in the culture’s characteristic ways.
  • Through observation and imitation, they take on the culture’s mindset and become habituated into its belief and behavioral norms.
  • In time, they become recognizable as members of the culture along with its other members.
  • Then, an organizing principle called “emergence” asserts itself, so that the whole culture takes on a life of its own that is bigger than the sum of its individual members.

We’ll talk about emergence next time.

[1] “What Happens to the Brain During Cognitive Dissonance?” Scientific American Mind (Nov. 2015).

[2] There’s been a lot of research on conformity and nonconformity in the past ten years. If you’re interested in digging deeper, searching “neuroscience of conformity” and “neuroscience of nonconformity” will turn up several scholarly studies.

[3] “What Are Belief Systems?” Usó-Doménech and J. Nescolarde-Selva, Department of Applied Mathematics. University of Alicante. Alicante. Spain.

[4] See the prior post, Microbes of Meaning.

[5]Evolution of Mind, Brain, and Culture”, Philip G. Chase, former Senior Research Scientist and Consulting Scholar at the University of Pennsylvania,